How to Start an Online Business in Thailand 2021


Are you wondering – “how to start an online business in Thailand?” Just like you, many ASEAN entrepreneurs are thinking the same. After all, entrepreneurship is all about problem-solving and utilizing the latest trends. 

how to start an online business in thailand

You Have Become An Entrepreneur to Solve A Real Problem – Aaron Patzer

I must say – you have arrived at the right time. Right now, some companies are starting a business in Thailand, some are already doing business in Thailand, and some even are good online business ideas in Thailand.

The e-commerce in Thailand needs smart entrepreneurs like you. 

How do I know whether you’re a smart person or not? Well, if you weren’t smart, you wouldn’t be here.

Anyway, let me prove why you have arrived at the right time!

Online Business Opportunities in Thailand: 2020 and Beyond! 

Can you see how drastically the e-commerce in Thailand market is evolving? In 2017, there were only 22.8 million internet users. After 3 years, almost 10.9 million users came on board.

Is it a good idea to start an online business in Thailand?

The total no. of Thailand’s internet users is expected to reach 42.3 million in 2024. However, it’s only an estimation. These numbers may go even further because of the current trends. 

average revenue per user statistics can motivate you start an online business in Thailand

If we see it globally, it appears that Thailand is in the 22nd position. Soon it may come under the top 20 eCommerce in Thailand market. 

Why Should You Start an Online Business in Thailand?

Although the Southeast Asia eCommerce market has not yet truly grown in Thailand, it’s not easy to ignore 33.7 million active online buyers. 

If you’re into ASEAN business, it’s the right time to get digital. 

The market is flowing positively. If you don’t flow with it, you will be adrift. Eventually, the market will become too competitive to dominate. 

Here Are Some of the Best Online ASEAN Business Ideas in Thailand

At present, there are a lot of online business opportunities across Southeast Asia. A majority of Southeast Asia digital marketing business owners have not yet discovered it.

The funny fact is – some ASEAN business owners don’t trust Asian e-marketing. They believe that it’s shady and anyone can hack their account easily. 

Whatever, let me tell you top 3 ways to start an online business in Thailand. 

Make the Next Popular eCommerce Company in Thailand 

eCommerce is one of the best ways for starting an online business in Thailand. Don’t you know why? 

When the demand of the market is indirectly proportional to competition, it becomes easy for an entrepreneur to pull money out of it. 

So, why don’t you make one of the top e-commerce companies in Southeast Asia?

start an online business in Thailand with eCommerce

The current average money spent per user in Thailand is $205.53. According to Statista, it may increase in the upcoming years. 

In the worst-case scenario, it may go a bit lower due to the coronavirus epidemic. But still, once things get normal, graphs will vertically move to the right side. 

Think about Amazon for a moment. If Jeff Bezos wouldn’t start early, he may not be able to become the richest person on earth. 

Just like Bezos, you can make the next popular eCommerce company in Thailand. 

Investment Required: High 

According to Statista’s 2024 Prediction, it Seems That The Average Revenue Spent Per User in Thailand Will Be $266.17.

Sell Your Own Digital Products in Thailand 

You can create and sell digital videos, ebooks, magazines, blog posts, and anything important. All you need is a USP (unique selling point). 

WordPress and Shopify – both are proven as amazing platforms for the creation of USPs in Thailand.

And not only in Thailand…

Even in other Southeast Asian nations like Brunei, Timor Leste, Myanmar, Malaysia, Vietnam, Cambodia, etc – Almost every entrepreneur in Southeast Asian nations utilizes them to bring sales online. 

According to Statista, There Are 2.05 Billion Digital Buyers Across the Globe

Without coding or being tech-savvy, you can set up a fully functioning Southeast Asia website for your business at home. 

Most importantly, WordPress and Shopify can help you set up a payment gateway in a couple of minutes.

Investment requirement: Low to medium 

Scope of Dropshipping in Thailand 

When you buy a product at a cheaper cost and earn margin, it’s called dropshipping. Thankfully, many suppliers are available in Thailand. 

The tactics of dropshipping and top e-commerce companies in Southeast Asia are absolutely the same. 

According to Statista, eCommerce retail revenues are expected to be more than $6 trillion in 2022.

Some suppliers can help you make money in dropshipping without investment. Once you get a sale, you can buy from them at the same time. 

Unfortunately, some suppliers in SE Asia want you to buy products in bulk. If that happens, you will have to risk your money. To be honest, if customers won’t buy the ordered products, your money will burn. 

Investment required: Medium to high 

Affiliate Marketing in Thailand

Affiliate marketing can be a great starter for your Southeastern Asia online business. You can earn money by selling someone else’s products for a commission. 

Without spending money on product building, you can do amazing branding in Asia.

Sites like Amazon allow you to sell their physical products. In case, if eCommerce is not your cup of tea, you may try JvZoo and Clickbank. 

Statista States That the Total US Affiliate Marketing Expenditure is Going to Be More Than $6 Billion in 2020.

Investment required: Low to Medium 

Is Amazon Available in Thailand? 

Amazon is available in Thailand but only in a half manner. Actually, you can only buy products from the Amazon USA website. There’s no service in your region. 

There are two downsides of such an availability: 

  1. High Shipping Cost: When products come from overseas, shipping companies in Asia charge high price. In rare cases, the seller pays the shipping cost.
  1. Can’t Choose Much: Not every product is available for Thailand. Some sellers are ready to sell their products overseas and some are not. 

AliExpress and Alibaba Are Better Alternative to Amazon

Now what do you think? Is it a good idea to sell products on Amazon in Thailand? 

No, I don’t think so! Instead, you can try affiliate marketing on it, which works internationally. Even people from the USA can buy referred products. 

How to Setup An Online Business or e-commerce in Thailand

You have installed enough knowledge in your brain so far. I don’t think you need further explanation on starting a business in Thailand. 

Now is the time to become practical. So, let’s get into the real deal. 

Leverage eCommerce Marketplace of Thailand 

Amazon is not the only ecom player in southeast Asia, no matter which country you are in, if you are looking for an eCommerce platform Singapore or Thailand, there are so many to choose from.

Do you remember I told you earlier that your business can be the next popular eCommerce company? 

Some companies have already achieved that goal. Here are some most popular ASEAN websites related to eCommerce.

  • Lazada 
  • Zalora 
  • Qoo10
  • Shopee 
  • 11Street 
  • Tarad 

You can sell your products on multiple websites in ASEAN. There’s no limitation. The courier guy will pick the product from your doorstep and deliver it to the needy ones. If we talk about the transaction, it will be done online. 

Thailand’s Largest eCommerce Market Segment is Electronics & Media With a Volume of $2,321m in 2020.

The downside of using such marketplaces is fees and flexibility. You will have to pay them a sum of your earnings. On fewer sales, it looks like a sprinkle. But when you get a lot of sales, you will realize that the fee is hefty. 

Besides, you can’t keep customers. After buying the product, they will remember the marketplace, not you! 

WordPress + WooCommerce

WordPress is the best way to start an online business in Thailand. It can let you establish freelance, eCommerce, or digital business without prior experience. 

You can start your journey with a good domain and Asia internet hosting.

In my opinion, Bluehost is the best ASEAN web hosting because it’s super easy for beginners. In addition, you can get a free domain name for a year. 

Here’s how you can set up your WordPress store using Bluehost. 

  1. To set up your ASEAN web hosting on Bluehost, you need to pick a plan. You can start with a $3.95/month plan. 
Bluehost web hosting plans in Thailand
  1. After plan selection, you need to choose a domain name. 
how to choose a domain name on Bluehost in Thailand
  1. Fill in all the necessary details. 
Bluehost Thailand registration process
  1. If you prefer some extra features, you may select them. 
Bluehost Thailand extra features
  1. Add your payment information. 
How to Make Payment on Bluehost in Thailand
  1. Add a strong password. 
Bluehost password creation
  1. Click on “Install WordPress.” 
How to Install WordPress on Bluehost
  1. Click on view credentials and set username & password for your WordPress website. 
How to Change Bluehost credentials
  1. To manage your WordPress website, you can use the following URL: 
How to manage a WordPress website in Thailand

Note: If you’re doing digital marketing in Asia to sell digital products, you don’t need WooCommerce. You just need to start a blog

  1. Go to plugins > search and install WooCommerce. Don’t worry, it’s a free plugin, which can turn your WordPress website into an amazing eCommerce site. 
How to make a WooCommerce store in Thailand

To understand ins and outs of WooCommerce, you can grab its full tutorial from here

Shopify Marketing in Thailand

Now you must be wondering – what’s the difference between WooCommerce and Shopify?

No, there’s no difference between Shopify and WooCommerce. They both do the same work! 

How to setup a Shopify store in Thailand

The difference lies in price and features. WooCommerce is budget-friendly and not much scalable. 

On the other hand, Shopify comes with more features and stunning scalability. Unfortunately, it’s more expensive than WooCommerce. 

You can read more about the benefits of Shopify from here

If you don’t know how to set up one of the best eCommerce companies in Southeast Asia on Shopify, here’s our easy tutorial


How to Get Traffic for Your Online eCommerce Business in Thailand 

There are various tactics to get traffic for your website of e-commerce in Thailand. Some are paid and some are free. Let me show you both! 

how to get traffic for an online business in Thailand

Make A Good Southeast Asia Blog  

Blogging is a cost-effective way to promote an eCommerce store in Thailand. There are a lot of untargeted high volume keywords. 

If you work consistently, you can expect consistent streams of hungry customers from Blogging. 

It Takes 6-12 Months to Get Success in Blogging

Instagram Users in Thailand Are Goldmine

Instagram has become a good place for e-marketing in Asia. When it comes to getting consistent streams of customers, it’s no less than blogging. 

You can post pictures of your products with different hashtags every day. And if a hashtag gives you good reach, you can use it again and again to get noticed. 

After some time, you will gain loyal followers from your territory. Undoubtedly, it can be a good platform to promote your new products. 

There Are 13,628,000 Instagram Users in Thailand

Build A Network for Asia’s eCommerce growth

A good network can help you build a loyal fan base. If your network is with entrepreneurs, they may give you a shoutout. 

There’s one more thing – you can also pay people for a shoutout. It takes time to build an audience of 100k. If someone has that audience, you can save time by spending some bucks 🙂 

Aim to Become the Best YouTuber in Thailand

We can’t deny the fact that YouTube is the 2nd most popular search engine on the internet.

As of now, Pearypie is the biggest YouTuber in Thailand. It has more than 335,000 subscribers.

Whatever, it’s still the no.1 video search engine across the globe. Do you know what it means?

Yes, you can utilize it to bring sales. 

If you can manage video editing stuff, you can earn some decent sales from YouTube alone.

Try Paid Advertisting and Marketing in Asia

If you have extra budget, you can try paid digital ads. Nowadays, there are many online advertising alternatives like Google, Facebook, Twitter, Bing, Snapchat, and Instagram.

In 2020, the Thai digital advertising ad spent share is 22.7% of the total media ad spent.

Before spending any dime on these platforms, I strongly recommend you to learn their marketing strategies. Otherwise, you will end up wasting your precious money. 

Let’s Build A Referral Program of Our Own in Southeast Asia eCommerce Market

Do you remember affiliate marketing? Yes, you can take Amazon’s place. 

Being a business owner, you can give other marketers an opportunity to sell your products by giving some commission. 

To build a referral system on Shopify, you can connect it with ReferralCandy. If you’re using WooCommerce, you may try its “Referral System” plugin. 

By the way, there are many plugins in the market. ReferralCandy and Referral System are not the only options. 

Here’s A Little Summarization of What We Learned About Starting a Business in Thailand 

  1. Decide what kind of business you want to do in South East Asia: eCommerce, Dropshipping, digital products selling, or affiliate marketing 
  1. Do extensive product research 
  1. Choose and create your USP (unique selling point): eCommerce marketplace, WooCommerce, and Shopify. 
  1. Bring Traffic using the strategies I have mentioned above. 

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