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eCommerce in Cambodia 2021

UPDATED FEBRUARY 2020: As of 2020, eCommerce in Cambodia amounts to revenue of $359m USD, with expected growth to $537m USD by 2024. This is backed by new secure technology coming online and more importantly, Cambodian people becoming comfortable with finding out information and buying online.

At present with just under 8 million users (7.8m) and expected user base to grow to 10.8 million users by 2024, Cambodia is ripe for entrepreneurs and small business people to take advantage of the ever-growing eCommerce market.

Skip to selling Online In Cambodia

What is the population of Cambodia?


What Language (s) are spoken?

Khmer, lesser spoken English and French

What currency is used in Cambodia?

Riel and the USD

How many internet users are there in Cambodia?

15.8 million

How many eCommerce users are there in Cambodia?

7.8 million

What is the average revenue per eCommerce user in Cambodia?

US$46.35 in 2020

What age group does the most eCommerce shopping online?

25 – 34
35 – 44
45 – 54
18 – 24
55 – 64

What are the top eCommerce websites in Cambodia?

Glad Market and MAIO Mall rank top, with other sites like the following ranking below.
Aliexpress, MyPhsar, BookMeBus, Nika and ECamShopping.

Look at the stats:

Cambodia is very open to taking advantage of eCommerce online business. And the time is now!

ecommerce in cambodia user growth 2020-2024

As a consultant and trainer to eCommerce in Southeast Asia and Cambodia, I get lots of requests for helping set up online stores. I love being able to teach people proven eCommerce business strategies so they can start their own eCommerce online business or bring their offline business onto the internet.

Have you ever wanted to start your own eCommerce online store?

I’ll take you through the step-by-step instructions that I have used to set up many eCommerce websites both personally and for clients, one which generates over $30,000 in passive income per month…

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You can get the FREE eCom Setup Blueprint here and get started today!

But first, let’s look at some eCommerce in Cambodia and the different opportunities that you have as an online business.

Selling Online In Cambodia

Having lived in Cambodia and different countries around Southeast Asia for many years it’s quite exciting to see how much opportunity there is to start and grow an eCommerce business online, and the reason is simple.

People just don’t know what to do, or really know what eCommerce actually is.

What Is eCommerce Online Business
What actually is eCommerce, and how Can I sell Online?

Ask any of your Cambodian friends what Angkor Wat is, for that matter ask, pretty much most people in the world and they will have the correct answer.

Now, ask your fellow Cambodian, how is the eCommerce industry going on?

Most will hesitate to tell you.

Problems With eCommerce In Cambodia

The Cambodian eCommerce Market is less developed compared to the other nations in the ASEAN region.

Many obstacles don’t let the eCommerce online sector develop…

  • Internet infrastructure to the audience,
  • Delivery system to credit cards usage,
  • Taxes, plus a lot of other factors.

These are all major stumbling blocks in the development of eCommerce in Cambodia. This doesn’t really apply to YOU now in 2020.

internet usage cambodia

Now, what I want you to do is think from the perspective of an entrepreneur and small business owner, ready to make the jump into eCommerce.

Is it a good idea for you to start an eCommerce business in Cambodia now?

start an ecommerce business from scratch cambodia

In fact:

It’s a golden opportunity.

Let me tell you why?

Are eCommerce Stores Profitable?

Over 12 million Cambodian people now have access to the internet on a regular basis, and 76% percent (of the total population) use 3G technology.

A large proportion of the population use the internet on their smartphones, which is a huge opportunity for eCommerce business owners and mobile commerce.

mobile ecommerce cambodia

Khov Makara Undersecretary of State, with the Ministry of Post and Telecommunications, believes:

“90 percent of the Cambodian population will be digitally active on the internet by 2020”.

fast growth mobile ecommerce cambodia
This statistic will be more likely correct towards the end of 2020

The Khmer eCommerce market has raised not only its standards in the online selling business market but the whole digital game in the last 5 years.

Start Your First eCom Store Today, Even If You’re Completely New!


ASEAN Digital Integration Framework

Well, the credit for such advancement in eCommerce stores and online business goes to its efforts that resulted in building technology (a big amount helped by the ASEAN digital integration framework) and impeccable internet connectivity.

asean digital integration framework

The number of online shopping websites is growing day by day, and with the ease of use of eCommerce platforms entering Cambodia, like Shopify, it is easy to see why the entrepreneurial Cambodians are set to take the ASEAN digital region by storm.

Don’t Wait, Start Your First eCom Store Today, Even If You’re Completely New!

Shopify ecommerce online store Cambodia

Many laws that will make eCommerce a strong viable online business for people of Cambodia have already been passed, partnerships with huge corporations have been formed, and now it is time for Cambodians to start setting up their first eCommerce business.

In 2017, Cambodia and China together signed a memorandum of understanding to support the eCommerce development of Cambodia.

 Cambodia and China sign MoU on e-commerce

Cambodia And China eCommerce Agreement

It’s mentioned in the agreement that Cambodia will step up its game of e-commerce regarding:

  • Joint research,
  • Personal training,
  • Capacity building,
  • And communication policy.  
digital marketing training cambodia

This is a major part of the ASEAN digital integration framework that Cambodian businesses are going to be able to take huge advantage of.

What Does The ASEAN Digital Integration Provide?

  1. Digital connectivity – and affordable access to the internet.
  2. Financial ecosystem – making paying easier, nationally and overseas.
  3. Commerce and trade – making it easier to trade across borders.
  4. Business ecosystem – helping you start and expand your business.
  5. Workforce transformation – This is a huge element and what we focus on here at eCommerce ASEAN.

Get Started With Your eCommerce Store Today!

Consumers, merchants, and the government, all three are progressively appearing on the Cambodian eCommerce market.

Starting Your First eCommerce Store In Cambodia

The eCommerce market in Cambodia is totally unsaturated, with huge opportunities for all manner of online eCommerce Niche Stores.

And It will be for a while.

You need to get into this opportunity now.

unsaturated e-commerce market cambodia

Cost Of Setting Up And Online Selling Business

As Cambodia has just started with eCommerce, there are not many local platforms or website providers.

The ones here are super expensive, and/or lack the functionality that international players like the Shopify eCommerce software solution can provide.

Best eCommerce Platform For Beginners – Shopify

Along with the cost of the eCommerce online platform you also have some small costs associated with:

Resources Cost/Month
Domain Name (Godaddy)$5.95
SaaS eCommerce Platform (Shopify is best) $5-$300
A Logo $5 or even for free
Time As much as you can commit to research, analysis, and scaling

All in, you could get your first eCommerce store set up today, within 20 minutes, have a new domain name, and logo for about $15 – $20. After that only if you like what you are doing, you would begin to pay from $29 a month for the store. Its such good value to get your first online business started from scratch.

Follow my FREE step-by-step Proven Formula to get your First eCom Store Today, Even If You’re Completely New!

As I mentioned, Shopify is my choice, as it is the easiest to use, even for non-techy users, and has the most functionality to help you make ongoing online sales.

Shopify Pricing Plans

I recommend starting with the $29 – $79 pricing plans, they give you everything you need. The $79 plan is by far much better, allowing you to add extra workers to your plan, and also extra marketing functionality like Abandoned Cart Emails, which are so important when making sales.

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Apart from these fixed costs, you will have to invest in ads, or use your time to advertise in Facebook groups and Instagram.

facebook ads for ecommerce cambodia

Using Facebook Ads For Business

Facebook Ads in Cambodia have taken off over the last few years, but the prices of making sales, getting leads and converting people into buyers is still relatively low compared to other countries…

When you use Facebook Ads for your eCommerce business properly they have the ability to create a huge ROI.

But most who use them don’t understand the basics and end up losing more than they make, unfortunately.

But I’m Not Good At Marketing On Facebook

The great thing is, even if you are new to eCommerce, marketing, and Facebook ads, you can still take advantage of all of these with very little training, due to the simple plugins (addons) that you can use in Shopify.

Some of these Shopify plugins will do all the hard work for you, even sending out ads and making sales, turning your new online business into an automatic sales machine.

ecommerce instagram ads cambodia

Are Instagram Ads Good For eCommerce?

Instagram Ads for your eCommerce online business in Cambodia are a great place to be right now.

Especially Instagram Stories which for now are inexpensive and if used correctly can convert your viewers into buyers for less than Facebook.

What Products To Sell On Your Online Store?

Again, my recommendation is to try out dropshipping during the initial stages of starting your eCommerce store.

For this Shopify has some great apps that connect up to it, one called Oberlo is the best on the market, which connects with the biggest dropshipping website to make your eCommerce online store a reality within a few minutes.

You can literally get it all set up, running and able to make money in less than an hour.

Follow my FREE step-by-step Proven Formula to set up your First eCom Store Today, Even If You’re Completely New!

With the money you save from not holding inventory you can re-allocate the inventory money somewhere else in the business.

cambodian dropshipping ecommerce

Now, let me tell you about those entrepreneurs who have already jumped in the market before you.

Top eCommerce Entrepreneurs Cambodia

•    Ecamshopping (Lov Chhay Heng)

Ecamshopping was established in 2012 as a Cambodian market.

ecamshopping ecommerce website cambodia

It provides a wide range of trending clothes, bags, and other stylish accessories. Most of the Ecamshopping products are offered with price warranty.

If a customer isn’t satisfied, the company has no problem to take it back without any charges, which is pretty good.

This Cambodian eCommerce website has made a young boy (Lov Chhay Heng) win the youngest entrepreneur award in Cambodia.

•    Roserb (Borey Chum)Now Closed

When it came to Roserb, the first thing that popped up in Cambodian’s mind was the beauty niche.

roserb cambodia

It provided a one-stop solution for fashionable products, cosmetics, and accessories seekers.

I was quite a cool site, mobile compatible at the time, and no other eCommerce platform in Cambodia was compatible with mobiles the way Roserb was.

What You Can Sell in the Cambodian eCommerce Market?

There is an unlimited list of items that you can sell on the internet. A quick search on Aliexpress (the easiest place to start dropshipping from) can open up your mind on the vast array of products available.

aliexpress collections niche research

But, you must choose the right niche market to be able to do this…

How to choose a good niche for eCommerce?

Choosing the correct niche to start your online business in can be a bit of a headache.

  • What do you start selling?
  • Will it be the right niche?
  • Can I make money in this niche?
  • What’s your favorite product?

Your niche is your topic, and to begin with, I recommend you start selling something that is not only profitable but also suits your passion.

If your passion is Prahok, then sell it, talk about it, build up a community of people who love it and sell, sell, sell.

follow your passion ecommerce cambodian prahok

If you love to wear trendy clothes…

Then the fashion niche can be an excellent option for you because top sites like Little Fashion and Ecamshopping make a killing by selling clothes.

littlefashion ecommerce cambodia

But, here is the trick:

If you want to find that Cambodian eCommerce goldmine, then you will have to do research.

This is one of the hidden tricks that most of the business people and marketers keep to themselves.

Niche Research For eCommerce Stores

A great place to start your eCommerce Niche Research is by going through the following niche ideas that all have products associated with them.

Great Niches For eCommerce

  • Collection Niche
  • Observation Niche
  • Competition Niche
  • Indoor Niche
  • Outdoor Niche

When you are looking at these niches start to ask yourself about the people that love these niches.

Who are they, what do they like and most importantly…

What problem can you solve for them?

Once you start solving these issues, you will find that you have very little competition in the Cambodian e-commerce market.

As Cambodia is still a developing nation, and very few people have actually started to make a living out of eCommerce, you can build your brand now, and jump massively ahead of any competition that will appear over the coming few years.

Get in now!

And follow my FREE step-by-step proven formula to set up your First eCom Store Today…

Best eCommerce Website For Cambodia

Cambodia isn’t as fortunate as many of the other countries within the ASEAN in terms of being able to accept payment online, logistics and other eCommerce related elements…

But we are slowly making things easier for eCommerce store owners.

And the number one eCommerce software that is doing that is Shopify.

best ecommerce platform for cambodia
Shopify is the #1 eCommerce Software Platform for Cambodia

You could potentially start out with any e-commerce platform, but Shopify is the one that I recommend, and it’s the best and easiest eCommerce platform to use for beginners in Cambodia.

I use it for myself and all of my clients and students, and most small business entrepreneurs use it because of how simple it is to use.

The Shopify eCommerce platform has alone given the power to 900,000 online stores and has earned revenue of 100 billion in 13 years.

UPDATED FEBRUARY 2020: Shopify has a total of 1,266,291 Live stores at present.

shopify usage statistics

A basic Shopify plan costs $29/month, I do recommend the $79 plan as it has one of the most important elements of marketing online stores and that is Abandoned Cart Emails.

It is so well priced compared to the other platforms and offers functionality that most don’t even with their expensive plan.

Shopify pricing cambodia

What I like the most about Shopify is its payment gateway integration. You can integrate up to 70 payment gateways into the system.

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Cambodia is a little bit different.

eCommerce Payment Solutions Cambodia

Payment gateways haven’t yet developed so much here.

There are solutions, and people are investing in the development of gateways, wallets, and integrations with banks to help with this issue.

One such company that is working hard on enabling payments online in Cambodia is iPay88.

A Malaysian company with offices here in Phnom Penh.

payment gateway cambodia ipay88

One thing that we know about Cambodia is that people have yet to build up their trust in using their credit cards online and prefer to purchase online and pay on delivery.

This has been beautifully executed by Little Fashion over the years and is still relevant today in 2020.

And Shopify offers this element in all of their store memberships.

ecommerce pay on delivery cambodia

So, having a Shopify membership may help you to deal with upcoming transactions related obstacles.

cash on delivery shopify cambodia

Setting Up Payment Options for Cambodian eCommerce Store

International payment gateways such as PayPal, Stripe, WorldPay, 2Checkout, and aren’t much help in Cambodia.

You can use payment gateways such as:

What Is Pi Pay?

  • This platform was launched in 2017 and has emerged a lot in recent years.
  • It has partnered up with Alibaba and Alipay. After six months of its launch date, it achieved almost 168K app downloads.
  • The app has transferred more than $27 million. You can cash out 250 USD at the rate of 30 riel.
pipay cambodia ecommerce shopify

What is ABA Pay Way?

  • ABA Pay Way has developed a fantastic mobile app for those customers who love to pay through their mobile phones.
  • There’s no problem in integrating this app into your website to your online store in order to accept credit cards.
  • The transaction fees of this gateway depend on the payment method. However, you do get charged around 3-3.5 %.

Acleda Bank Online Payments For eCommerce

It’s one of the 1st and largest banks in Cambodia. The payment gateway system of the bank is based on the MIGS (MasterCard Internet Gateway Service).

There’re no custom coding needs, you can integrate this payment gateway into your eCommerce store with any MIGS plugin.

Cash-On-Delivery for eCommerce Stores

There are so many new online shoppers in Cambodia who are still not comfortable to pay online.

You can provide cash on delivery option for such type of customers. All you need is to contact courier services that provide COD facility. You can try out Joonaak Delivery or any other similar services.

Best Marketing Platforms for Your Cambodian eCommerce Store

In 2020, the total population of the Khmer nation is 16.72 million.

There are also about half of that population as Facebook users, with Instagram being used a lot now also (Instagram is perfect for eCommerce).

Facebook or Instagram cambodia

Almost 94% of Cambodian people use Google to search for information. So according to analysis, Facebook and Google both are your best bet.

seo cambodia

You can promote your products through Facebook ads, Google Ads, and Search Engine Optimization. Oh, I love these…

If you can get a good foundation on how to do these correctly, you will never have an issue with being able to make money and become a laptop millionaire.

laptop ecommerce lifestyle cambodia

Search Engine Optimization For eCommerce

It is the perfect time to start your first eCommerce online store, and you have a great chance to rank your website all the way up on the search engines like Google, Yahoo, Bing, etc.

This is done by writing great articles, cool product descriptions and understanding what exactly people are searching for, and why they are searching…

That’s called Search Intent.

seo product descriptions ecommerce

Also, as the Cambodian language develops on the internet, you will find that more and more websites start appearing in your native language.

khmer language ecommerce

Khmer Language Search Engine Optimization SEO

Khmer language Search Engine Optimization will take off over the next few years, which is going to be huge for Cambodia SEO going forward.

I have been optimizing Cambodian Khmer language online stores and websites for many years now, and they are all getting huge amounts of visitors searching in the Khmer language.

When creating a digital strategy for many business and media agencies in Cambodia you must understand how to use Khmer Font, how it looks, how it differs and the cultural differences in the optimization process.

khmer font seo optimization cambodia

Building an eCommerce Brand in Cambodia

If you want to build a brand for your eCommerce business in Cambodia then you have to get smart with your marketing.

You will have to use things like Facebook Ads and their wonderful Pixel.

facebook pixel cambodia

From my experience, these are not being used correctly in Cambodia, and understanding these is a great way to help you dominate the visibility aspect of the market.

Problems With Marketing in Cambodia

So many business owners, entrepreneurs, and marketers here in Cambodia, even the ones working in top agencies haven’t even explored fields like:

  • Khmer language SEO,
  • Google Ads,
  • Retargeting,
  • A/B testing,
  • AI targeting,
  • and many other marketing features.
khmer ab testing ecommerce
You must always have at least an A/B test running when you make ads

In addition, most of the popular eCommerce stores in Cambodia don’t have a defined niche, and, niche is where it is at.

Picking a niche for your online business will make sure you can dominate that niche and move onto the next one.

Creating An eCommerce Empire

  1. Choose a niche you know and love
  2. Setup your eCommerce store
  3. Start marketing and track and test
  4. When you start to become profitable, start to automate
  5. Repeat that again in another niche
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If you want to get started in with your first Cambodian eCommerce store today then I recommend grabbing my FREE step by step guide to get your first eCommerce store up and running in 20 minutes.

And follow my FREE step-by-step proven formula to set up your First eCom Store Today…

10 thoughts on “eCommerce in Cambodia 2021”

  1. Thanks for the good article!

    I have a question regarding the payment gateway whether I have to register with the relevant Ministries to get a certificate in order to get payment gateway with the banks you mentioned as I wanted to start as an individual e-com.


    • Good question, for iPay88 I believe you do, but for ABA I think not once you stay under a certain amount of transactions or income. (But I could be wrong, as both times I applied with relevant incorporations).
      For ABA I think that might be your best choice moving forward.

      • Hi Xi Ha, what are you looking to achieve?
        eCommerce there are many ways to make money from, do you have your own business or are you looking to start one?

  2. I want to start my own small business ( pins, stickers, charms…) and have trouble with delivery services… I don’t know what service I should use. Either the service is unreliable or expensive.

    • Hey Randomboi, yes it can still be very difficult in Cambodia with delivery services.
      The main thing I would recommend is to make your delivery local, not for the whole country. If you are located in Phnom Penh, then just use something like a moto dop or Passapp/Grab for delivery, and the same if you are in Siem Reap, etc.
      There will soon be delivery apps coming into Cambodia that you will be able to use, but until then it is best to stay local.

        • For a start, you should have google analytics set up on your account, and understand how to read data. Once you have done this, then you can start to see what people are doing on your website, the content they like and then you can test by sending traffic from different platforms to your website. The only way to test and track, is by testing and tracking.


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