By the end of this short article I hope that I will have fully answered the question of why is blogging for small business in Singapore so important?
If this is interesting to you, then let’s dive in…
Have you ever wondered what a small “blog” section can do on your website? Probably, you’re curious about it a little.
Let me tell you one thing! If you’re picturing it as an opportunity to get more customers and make more sales through Singapore, I must say – you’re 100% correct. Here’s why!
1. Get More Visitors from Searche Engines
That’s Why Blogging is Important for Small Business in Asia.
The most important purpose of a blog is to deliver traffic, basically visitors.
A clever business within Singapore would consider blogging as it can bring consistent daily visitors to your website.
To be honest, blogging and SEO is pretty easy. If you have a blog, you will pick up a lot of the skills needed by just getting and starting writing.
If you want to do SEO on your own, I would recommend getting a mentor. A mentor can look at your tiny mistakes and improve them.
When it Comes to SEO, Tiny Mistakes Make Huge Differences!
2. Blogging In Singapore Promotes Readership and Connectivity
Having great writers who understand your Singaporean audience can bring loyal readership, which is one of the biggest advantages of blogging on website.
Just imagine! What if people start searching your brand name on Google just because they want to read your blog?
Yes, that would bring more business for sure.
Besides that, people can connect to your brand on a deeper level, this is where you get to be the real you. They can get to understand what it is you do and how you do it. Therefore, the chances of getting potential leads are high, which then, you convert into sales and clients.
According to Demand Metric, Businesses With A Blog Section Results in Making 67% More Leads Than Those Who Don’t
3. A Blog Helps Share Your Brand Name
Have you ever shared something you created? If yes, may I ask you why?
If people can connect with you, learn, and feel with you because of your content, they will themselves share it on social media. And that’s where the magic will take place. You will get more genuinely interested visitors from all over Singapore and beyond.
This is blogging gold and probably the #1 reason why blogging is important for small businesses in Singapore.
Search Engine Generates Genuine Visitors, and Genuine Visitors Always Bring Genuine Visitors
4. Blogs Gets Singapore Business Targeted Leads
Do you know the key difference between potential leads and targeted leads?
Okay, a potential lead comes with uncertainty. When we get a targeted lead, we have a much higher chance of converting that person into a sale, blogging help this.
You see, a targeted lead is a sub-categorized one. When we send our proposal to a targeted lead, we know what are the take-action triggers to press. We know what is more relatable to our target audience.
Let’s suppose… A life coach blog asks people to sign up for free spiritual class.
Although life coaching consists of many topics like procrastination, physical health, productivity, etc., we can break down our audience into micro targets and become highly relatable to make more sales.
5. Blogging For Small Business In Singapore Builds Your Brand
Many B2B websites in Singapore leverage blogging so that they can make a name and position themselves in the market.
If customers discover your brand name regularly from the search engines like Google, Bing, or Baidu, they will retain and remember it. More importantly, they will start viewing your brand as a powerful entity.
According to Content Plus, 60% of Customers Feel Engaged With A Brand After Reading Content On Their Blog
How Can You Setup Blog for Small Business in Singapore?
If you already have a website, you can check whether your WordPress theme has a blog option or not. If you want to set up a new website for small business in Singapore, you should pick such a theme that comes with a blog section, most do.
And by the way, I’ve written a detailed tutorial on how to start a blog in Singapore which you can access here, it’s very straightforward.
How do I start a blog for my small business?
Starting a blog for your small business in Singapore is super simple. There are a couple of things you need.
1. You need a domain name
2. You need hosting.
Does my small business need a blog?
If you like getting targeted leads and sales then yes, your small business in Singapore needs a blog.
A blog helps people find out more about you, helping them get comfortable with who you are as a business, smoothing the sales journey and bringing them further along it.