THE TOP ECOMMERCE PLATFORMS IN SINGAPORE IN 2020 ARE FAST, SECURE, VERSATILE, AND HAVE 24/7 CUSTOMER SUPPORT TO BE THERE WHEN YOU NEED THEM!
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In this post, I’m going to show you how to choose the Best eCommerce Platforms For YOUR Singapore business!
UPDATE 2020: Shopify is giving away a FREE 90 Day Trial. Sign Up Here. LIMITED TIME OFFER!
With all the eCommerce platforms on offer, 120 at my last count, we can sometimes find it quite hard to decide which one is the best fit.
The reason there are so many is that online shopping is simply a huge industry in Southeast Asia.
But being the research hounds that we are, the team here at eCommerce ASEAN has dived thoroughly into the market and come back with the top list of eCommerce platforms for you and your online business.
Top 10 eCommerce Platforms For Selling Online in Singapore
Where can you sell online in Singapore? Have a look…
- Amazon and eBay
- Shopify (Our Recommendation)
- Shopify Plus
The question is:
What is the best Online Selling Platform in Singapore?
Singapore is already a force to be reckoned with on the international stage, and the leader in Southeast Asia, containing a highly advanced digital economy with many high profile global and regional e-commerce giants already in place…
Are YOU, the entrepreneur and small business person too late to the eCommerce digital party?
Not at all!
There is still room (more now than ever in 2020) for smaller more highly targeted eCommerce online stores and businesses.
You are not competing with the likes of:
ZALORA: One of the many international e-commerce sites in Southeast Asia, which gets around 1,100,000 visitors per month in Singapore to its online marketplace.
Of course, while these larger eCommerce mega-sites fight over market share…
This is where the smart entrepreneur siphons off clients and buyers into their own e-commerce business.
And with that I have some good news:
Smaller Singaporean online businesses have the ability to swiftly make changes unlike their bigger rivals in other Southeast Asian countries.
And this increases your business agility online when it comes to playing in the same field as these already established eCommerce giants.
Digital is all about the speed of implementation and change!
Before you even get into the main reason for this report… The top 10 eCommerce platforms for Singapore in 2020, I guess the first thing that I would ask is:
Do you know what you are going to sell?
You can check out our article on How Shopify Can Help ASEAN eCommerce that will give you an idea of what to sell. Online shopping isn’t difficult, butu if you don’t know your niche and what to sell it can become very tricky.
What Are The Best Type Of eCommerce Platform For Your Business?
So, here we go:
What is the best eCommerce software for small businesses in Singapore?
Do we go all out and get an eCommerce platform software, or do we sell on an online marketplace like Amazon or eBay?
Or maybe the likes of Amazon and eBay online stores are lacking too much in terms of tools and features (I believe so).
The question is:
Do you know what is 100% necessary for what you need?
- Are you looking for the best e-commerce platform for a startup business?
- Or maybe for a fully established offline enterprise?
- Maybe there are certain features that you might be able to pass on for your online store?
Another thing to think about is the budget:
- What is your eCommerce software budget?
- Can my eCommerce Platform grow with me?
- And what kind of investment can you make worthwhile?
Below you will see an overview of the most used eCommerce platforms in Singapore, and Shopify ranks number 1.
Followed by Squarespace, then Weebly eCommerce (not great), and Wix. We go a lot more in detail here, so hold on…
So, there are lots of burning questions, and quite a few solutions that can help you out, so let’s dive in and see the best e-commerce platforms for Singaporean businesses in 2020.
Top 10 eCommerce Platforms For Singapore in 2020
I’m going to start with my favorite and the one that my business personally uses and that I recommend to any of my online shopping clients, and that is Shopify.
1. Shopify eCommerce Platform
With a total of 1,189,390 Current Shopify Customers using the eCommerce software, the sheer numbers of users should give you an inkling of how good this platform is, could this be one of the best eCommerce platforms for Singapore?
My answer – 100% Yes!
And there is a good reason for that:
Over 1800 online stores in Singapore already use Shopify as their preferred e-commerce solution.
And why is this?
It’s simple to use.
Is Shopify Good For Beginners?
I know so.
And with a little bit of instruction, you can have your fully functioning eCommerce Store up selling your products within a matter of hours, from scratch…
And that includes:
- Adding products to your Shopify Store,
- Optimizing the product listings with your product descriptions,
- and adding plugins to help you do all of the detailed marketing bits and bobs.
Shopify is used by loads of small business eCommerce stores throughout Southeast Asia, and it isn’t that suitable for huge e-commerce online marketplaces (they have another eCommerce software for that).
Like the giants that are already in the marketplace, and who you don’t have to worry about!
Let’s look at what local Singapore eCommerce businesses are doing with Shopify.
Like WatchSpree, who uses the Shopify eCommerce platform for their Singapore online store.
Shopify is much better for smaller boutique e-commerce business, and the price reflects this too:
Ranging from about $29 dollars per month to about $299.
Get Shopify Here with a 14 Day Free Trial. It’s such a cool platform, and easy to use, no wonder it sits at Number 1 on the list.
But, then again, that’s not to say you can’t use the Shopify software for bigger eCommerce stores, and if that is your plan, then you might want to look into, Shopify Plus for your online marketplace.
2. Shopify Plus Enterprise eCommerce
Simply put, if you are a high volume Singaporean e-commerce merchant who needs a hosted ‘enterprise eCommerce’ solution then…
Shopify Plus could be the best eCommerce website For Your Singaporean online business, definitely a good way to go…
I’m sure you know Flower Chimp Singapore?
Well, believe it or not, they use Shopify Plus for all of their Singaporean online selling…
And, just like most online businesses that I work with:
Company Growth is always on the agenda.
And Shopify Plus allows my clients to be flexible, and free to develop their online stores at whatever speed is necessary.
Most importantly, for YOU, that means covering issues like:
What Are The Benefits Of Shopify Plus?
- Scalability and customizations
- Wholesale management
- Mobile store builder
- Providing secure servers
- Payment compliance
- Unlimited bandwidth
- Customizable workflows
And what I love:
Dedicated account managers, to help you out, with the likes of best practices for development, and help you with design to increase conversions.
This is one of the things that places Shopify Plus on the list of best eCommerce website platforms for Singapore because you never know when you ever get into a pickle.
And what does this do?
It frees up your time to kick some business ass by focusing on the marketing of your products to your customers.
Shopify Plus Pricing Variations
But like any business:
Pricing will vary based on a number of factors, including how much product you actually sell, the technology that you need, your designs and customizations, etc.
Shopify Plus is a lovely beast of an e-commerce online selling solution…
One that any company in Singapore and the ASEAN are well-advised to use.
In my opinion:
The Shopify Platform Packages rank Number 1 on my list of Top 10 Best eCommerce Platforms For Singapore!
Now, with Shopify out of the way:
We move onto the next eCommerce solution for your Singaporean business empire.
3. Magento eCommerce Software Platform
We get this question a lot:
Is Magento A Good eCommerce Platform?
And my most honest response goes like this…
“With a whopping number of business class users, Magento comes in at kind of number 2 when it comes to the best eCommerce platforms for Singapore business…
It has over 200,000 worldwide (and nearly 700 in Singapore) businesses using this e-commerce platform for its online stores”.
I think the thing that really gets it for me is the security element that is associated with the Magento Platform, and also the ability to host Magento anywhere you like, preferably within Southeast Asia.
We breakdown the best hosting solutions for Singapore businesses here.
It’s full scale.
Meaning that you are in good secure hands with Magento, and this is a massive bonus to buyers.
And why Magento is classed as one of the top e-commerce platforms for business.
Now there are already huge companies like Skin INC using Magento Enterprise in Singapore (plus about another 22 more businesses), because of its features…
But there are also a whole host of smaller players using the platform. (Although not Magento Enterprise)
What Are The Magento Security Features?
- Enhanced password management – basically a much more advanced way of keeping your logins safe.
- Prevention of cross-site scripting (XSS) attacks – basically securing all the data that you want to keep secure, from escaping and people being able to find it.
Like any online store, you want to keep your business safe from attacks, and Abbot Store Singapore help their eCommerce safe by using Magento 2:
- Flexible file system ownership and permissions – this just keeps the files that you own safe, that only you or your developers can make changes to them.
- Prevention of clickjacking exploits – meaning that it prevents your user’s activity from unknowingly performing actions that they are not aware of.
- Use of non-default Magento Admin URL – this is cool, it creates a random Admin URL, meaning it is much harder for do-baddies to find, and potentially [email protected] Unlike WordPress.
I love this option.
- Advanced Security Measures, including:
- Admin Name and Password – obviously this is to use a very secure and random password, you really don’t want to be using anything that bots can easily break.
My first venture into selling on websites in Southeast Asia was a terrible experience, and my password was very easy.
Believe me, it’s not nice to get your site hacked, like many before me, all my hard work was gone.
Puff, into thin air!
- Two-Step Verification – not just your average login, you will get an email, or text with a second verification to log in, I like this one.
There are many more security features, but these stand out as being really important, and the Magento e-commerce platform has you covered.
Why is Magento a top eCommerce platform?
Why do brands like Samsung and Nike, and even Ford use it?
- It is pretty simple to use once you get it set up,
- It has great online shopping features,
- Things like upsells and cross-sells are so important to e-commerce,
- And Magento uses these perfectly, recommending products to increase basket price.
Along with that, it has regular features like:
- Search engine friendly URL’s
- Customizable themes:
- Mobile-friendly site
- Good for SEO, almost helping your site rank on the likes of Google, Yahoo, Bing
- Easy to manage your products, and display specific prices, add multiple images, etc.
Next up we have:
4. BigCommerce The Future Of Online Commerce
When it comes to determining the most compelling eCommerce platforms for businesses in Singapore, BigCommerce is a pretty good online marketplace software, also…
Because there are a ton of built-in features for entrepreneurs just like you.
Unlike other online marketplace solutions, where you can set up your store and make sales, it goes way beyond than this…
Check out how your very own Deko Canvas uses BigCommerce for their Singaporean eCommerce business efforts. It’s very well done…
One thing that makes it stand apart in the Singapore eCommerce market is its built-in options.
There are a lot of built-in options compared to other eCommerce platforms like Shopify, Weebly, Wix, Squarespace, etc.
What Can BigCommerce Do?
- Manage orders,
- Apps integration,
- And settings of your store.
Plus, you get access to eye-popping data reports that help you to step up and bring your eCommerce online business to the next level.
At present, BigCommerce has clients like Kodak, Ben & Jerry’s, and Toyota.
But you also might be aware of someone like Singapore company Again Faster, who seem to consider it one of the best eCommerce platforms for Singapore business and use it for all their needs.
It’s surprising to note that a few e-commerce business owners dislike BigCommerce because of its functionality.
You can’t please everyone.
It can become a bit complex for those who aren’t that technically minded.
BigCommerce eCommerce software functionality is way different from WordPress.
It has so many in-built features to handle that it can often confuse the user.
Anyone who has used WordPress can easily use Shopify… and that’s pretty much the main reason behind the fame of Shopify (Again, one of the reasons why I started using it).
But Wait, we are not finished.
Have you heard the name WooCommerce?
Let us tell you why it is ranked among the Top 10 Best eCommerce Solutions For Singapore.
5. WooCommerce – Online Shopping With WordPress
Have you ever used WordPress?
If not, it’s a great content management system (CMS) and over 14,105 of your fellow Singaporeans use it for their website of choice.
That’s pretty impressive.
It’s used by D-Link Singapore for its operations.
WooCommerce is an easy plugin that allows you to turn your WordPress website into an online e-commerce sales machine.
It’s an open-source solution, and that’s what separates it from the other eCommerce platforms.
Along with not having to purchase any license or keep a check on the expiry notifications, which is great.
According to WooCommerce:
It powers over 28% of all online stores, which is pretty massive considering the number of stores in the world.
It’s fairly straightforward too:
Shared Hosting For eCommerce Software Solutions
In order to start your eCommerce journey, you will need only a domain and hosting to build a WordPress website in the first place.
We recommend A2 Website Hosting For Singapore, it’s fast and easy to use, and really well priced, as you can see below.
We use it for this site.
Most online store owners use the WooCommerce plugin because of its versatile nature, as you can configure your store the way you want it, it really is a handy eCommerce software for small business.
And, this plugin allows you to Sell Anything. Yes, ANYTHING…!!
If you already have a WordPress website, you can integrate e-commerce functionality in it with the help of the WooCommerce plugin and turn your WordPress site into an online selling platform for Singapore .
The great thing is:
You won’t get confused with how the platform works, potentially.
There are thousands of tutorials online for WordPress, I even made some a few years back, so you won’t have an issue.
Remember, YouTube is your friend!
The only drawback that makes people dislike WooCommerce is the lack of support, especially here in Southeast Asia.
But even without the support it still gets into my list of the best eCommerce platforms that you can use in Singapore.
That lack of support shouldn’t really stop you, as the internet is full of forums and groups of people there to help you solve your problems.
Our friends over at DYC Asia don’t have any issues with it…
I wouldn’t recommend you to use it if you are an eCommerce beginner, because it requires an experienced level of website skills.
Instead, you can try out another easy option, which I talk about below.
Or, maybe I’m wrong…
Do you know how to build beautiful online shopping websites?
Good, then if this is so:
WooCommerce can be an effective and economical e-commerce solution for you.
6. Squarespace Commerce
Maybe website building isn’t that easy for you, and that’s completely ok! We are not all cut out for working on the inner workings of eCommerce software.
The great thing about the internet is that people love to build better and easier to use eCommerce alternatives.
In Squarespace, you don’t need to care about the domain and hosting, like A2 Hosting and WordPress.
Which has its benefits.
And even huge corporations use it as part of their media empire, like the Singaporean commercial broadcasting conglomerate giant Mediacorp, for it’s Production Resource website.
Don’t be put off in using Squarespace just because Mediacorp is using it.
I think it speaks more about who Mediacorp are and their understanding of digital usage for non-techy people than anything else.
It is used by all types, techy and non-techy alike.
Like the guys (non-tech I’d imagine) at 28 Day practitioners at CITY Osteopathy and Physiotherapy in Singapore, who use the eCommerce platform as their online store to provide and sell programs and advice to help you achieve your best health!
And the great thing about Squarespace for your business is that it’s simple to start.
Why does this make the top 10 list of best eCommerce platforms for Singapore? well, it’s like this…
- Sign up,
- Choose a template.
- Make your website within 10 minutes, that’s why.
The company provides a platform where you will have so many deep customization options, brilliant templates, and a simple interface.
Pricing isn’t too bad either.
Squarespace users are free to make transactions without paying fees and list unlimited products in their store.
Issues With Squarespace eCommerce Platform
It’s true that Squarespace has an easy interface, but it is also true that it’s limited to a small set of integrations.
There’s no App Store where you can just go and install third-party apps, which hinders functionality.
That is annoying!
And unfortunately, you will be limited to only 70 themes.
Squarespace could possibly be the best eCommerce platform for Singapore beginners entering online shopping in Southeast Asia.
Why is Squarespace Good For Small Business?
- It’s easy to set up an online store,
- It is simple to list products fast without watching any tutorials,
- And it’s cheap!
But, it is massively limited!
7. Wix eCommerce Website Builder
I must say:
Wix has even more straightforward interface than Squarespace for beginners.
It’s known for its website builder (people rave about it) where you can just drag and drop a couple of things to make a jaw-dropping store.
There are more than 500 decent themes from which you can choose.
We think that Wix is pretty cool for small businesses who are looking for a great online shopping software at an affordable price.
You can quickly add products to your online shop, integrate it with social media, and change shapes & buttons of the store with ease…
Like the eCommerce website Aajana in Singapore, selling Indian themed Jewelry.
Although, as good as it is, Wix still can’t beat the powerful eCommerce platforms like Shopify, Magento, or BigCommerce.
And that’s ok.
They don’t really care about beating anyone else, it seems because they have their own perks and work perfectly for smaller businesses.
Like the Singaporean local business, Bakers Oven who use Wix for their eCommerce needs.
The thing is:
In Shopify, you’re limited to use only e-commerce related add-ons, whereas Wix provides add-ons that are stretched beyond the eCommerce functionality.
I like this about Wix.
Such a feature gives you expandability and allows you to have more control over various functions of your online store.
But, Shopify accepts 70 payment gateways while Wix doesn’t.
You win some, you lose some.
What annoys Wix eCommerce users the most is the shipping label feature.
There’s no option that allows you to make shipping labels directly. You will have to use other websites.
So if this is important then maybe it’s not the right platform for you.
The pricing of the Wix beats the Shopify platform, but what Shopify offers on their cheapest plan is more than what Wix does on its most expensive plan.
The choice is up to you.
If you have just started your e-commerce journey and don’t have a lot of money to invest in ecom store, then you can try out the online marketplace solution that is Big Cartel.
8. Big Cartel – Online Selling Solution Singapore
We like Big Cartel because it’s a great option for Singaporean entrepreneurs who have just started out and don’t have enough money to spend on a fully-fledged online store.
That is why I’ve added it to the list of the 10 best eCommerce platforms for Southeast Asia .
It’s also pretty simple to use, as Frudee Singapore shows us…
You can use it at the price of $10 per month or even for free.
The free plan allows you to put 5 listings with a single image per product on their Bigcartel.com domain.
If you opt for the paid option of $9.99/month, you can put 25 products with 5 images per product on your custom domain.
Why Get BigCarteil eCommerce Platform?
- Real-time stats,
- Google analytics integration,
- Inventory tracking,
- Discount coupon generation,
- Bulk listing editing,
- And shipment tracking…
- All for under $10 per month.
And the best part:
You won’t have to bother much with technical stuff to set up your store here.
You may have noticed that Big Cartel is not well advertised, and it actually only powers 5 online shopping stores in Singapore.
That REALLY doesn’t indicate that it’s a bad platform.
It’s not known to people because the company isn’t promoting its brand the way other eCommerce software platforms are doing in the market, and as a marketer, I question why?
Any other issues I find?
Like Squarespace, it also has limited integrations.
But, believe it or not! It can be a great start to learn how the Singaporean e-commerce market operates at a cheap price and test any online business ideas you may have.
9. Volusion – eCommerce Software
Volusion is one of the greatest hosted eCommerce solutions in the online market.
But, it seems like a secret.
Only 9 Singaporean businesses use it for their e-commerce platform.
It’s focused on providing a complete toolkit to those e-commerce business owners who want a hosted solution.
After some digging, I found:
Aldha Singapore, who are all about organics and healthcare, and use Volusion as their eCommerce platform of choice.
Give them a look.
What Features Does Volusion eCommerce Have?
- It allows you to do SEO management,
- List 100 products,
- Use multiple gateway options,
- Calculate tax automatically,
- And control inventory with multiple product display options
- At the price of $29 per month.
The starter pack of the Volusion costs you around four dollars more than Big Cartel.
But, it’s a fact:
Volusion is slightly better than Big Cartel in terms of features.
Issues With Volusion eCommerce Software
- There are “hidden fees” which you will have to pay, such as the purchase of an SSL certificate and migration charge.
- And the mobile version of the website may look good on your iPhone and tablets, but how it looks elsewhere may not be satisfactory.
- This part is very disappointing, seeing as around 95% of Singaporeans use mobile devices for browsing the internet.
- This platform isn’t really beginner-friendly. So, if you’re a beginner stay away.
Volusion is famous for selling products in categories like:
- Autos & Vehicles,
- Food & Drink,
- Business & Industry, etc.
Like SD Perfumes here in Singapore who use Volusion for their eCommerce platform …
As good as it is:
I wouldn’t recommend you to sell arts-related products here, stick to the categories that I mentioned above.
For art-related, you can choose Big Cartel or Etsy. But Etsy is considered as a better online store platform for artists who make their own products.
Let’s see how is it.
10. Etsy – eCommerce For Your Creativity
First of all.
UPDATED: 01/08/2020. You should know that Etsy ranks in the 37th position in the SimilarWeb rankings of the US, that’s so pretty good traffic and visitors that the Etsy stores are getting.
What does that actually mean?
To be honest, it doesn’t really mean anything to non-digital people, apart from the fact that the website is packed with Authority!
Etsy is an e-commerce website solution that is highly focused on handmade artistic commodities.
You can sell home décor, clothing, bags, furniture, toys, art as well as craft tools and supplies.
And guess what?
There are No stores from Singapore, or any Asian countries using Etsy, from my research.
But as you can see, from some of the eCommerce websites I’ve found, you can sell the weird and wonderful online here.
Etsy gives you a comfortable and beautiful interface.
The way they have structured their platform makes it easy for you to learn about the platform at every single step.
Which is a masterstroke in my opinion!
Etsy is a perfect eCommerce solution for those artists who have just started out and don’t really have a big budget!
They allow you to list a product at just $0.20. At the time of the transactions, they will charge you only a 5% fee per sale.
But, you should be aware…
Etsy fees are inexpensive but only in the beginning. I mean 5% transaction fees may become expensive when you start making more sales.
You have sold around 1000 products at a price of $100.
The fees can add up very quickly!
You would have to pay around $5,000. There’s no problem in starting out as an artist on Etsy, like this guy selling a hand-carved wooden eagle on his online store…
If you want to save bucks, choose it in the beginning, and change to Shopify once you achieve the success you deserve.
11. Salesforce Commerce Cloud (Demandware)
What kind of platform is Demandware?
It’s a software technology company that offers cloud-based eCommerce solutions with AI (Artificial Intelligence) personalization.
Now, this one is the most unique eCommerce platform software on this list.
When you want to expand your online store into the rest of Southeast Asia the possibility of growing your Singaporean eCommerce business on this platform is endless.
It is home to huge international brands the likes of Samsonite in Singapore.
And with good reason.
The possibilities are endless is because once you determine the way of operating your e-commerce store.
Salesforce (the company behind Demandware) will make it easier and faster than any other e-commerce platform to turn your ideas into practical features.
Like GNC, the world’s largest chain of health food stores and nutritional supplement manufacturer since the 1930s.
Who use Demandware for their online shopping operations.
Apart from this:
The continuous innovation of the company and support service will never become an obstacle in the way of your success.
You may face inconsistencies in the features of the platform if you’re not a creative person.
As you may have a hard time customizing its features.
But, if you are thinking of an eCommerce website platform of this nature, you most likely have a huge team behind you.
They will have to run through various features to analyze which one fits for you and which one doesn’t.
Demandware doesn’t show pricing and charge for their services based on their version, add-ons you choose, and the type of business you have.
Its price is based on the revenue sharing model.
For more information, you may contact the vendor directly.
Which Platform Is Best For Selling Online In Singapore?
So there you have it, the top 10 best eCommerce platforms for Singapore in 2020. It’s a long list but hopefully, it has given you the help you need in choosing the correct e-commerce platform for your business.
As an all-round e-commerce platform, taking into consideration:
- Ease of use,
- And the availability of not only proficient designers and developers
- but a brilliant App Store, in the Shopify App Store,
I whole-heartedly recommend Shopify as the best eCommerce Platform For Singapore, and with its 14 Day Free Trial and our free eCommerce Course For Singapore Business that you can pick up here, it’s a real no brainer for your Online Selling Platform in Singapore.
Free Trial For eCommerce Stores in Singapore
Most of the online store platforms on the list of the best eCommerce platforms for Singapore offer a Free 14 Day trial so make sure you give them a go.
My personal preference is Shopify, I think it is a great platform for your Singaporean business and also as you grow it will become a much-needed eCommerce software as you enter other Asian countries.
Now I want to hear from you.
What do you have to say?
Which eCommerce platform did you choose, or are you thinking of choosing for your online marketplace and why?
Are you going to try Shopify?
Maybe you’re ready to get into the big game with Shopify Plus or even Demandware.
Either way, let me know by leaving a comment below right now.